MORE THAN A NUMBER
12/27/2011 7:55AM By Tim Reinhart
The first time I heard it, I was sold on it. It exemplified what I stand for in this business. At my core, I always try to be “just me” on a sales call. Wyffels customers in southern Illinois know I’m an advocate of great hybrids and when you ask me a question, you get my honest feelings on the subject. Sometimes those answers go against what the competition is saying. Heck, sometimes it goes against what Wyffels is saying. When I hear More Than A Number it strikes at the very core of who I am.
More Than A Number is simply a tag line, but it means much more. As a company only selling corn, More Than A Number, means we aren’t a company that is built around just one hybrid. In my seven years with Wyffels Hybrids, I’ve never been more proud of our lineup. Even today, late December, I have a hard time settling on just a couple of hybrids for many orders. We are a company of numbers —hybrids, to be specific, and we’ve got one hell of an arsenal of them. More Than A Number? You bet. We’ve got the deepest lineup in the industry of big yielding numbers.
No one ever said, “Hey! I love buying corn from a giant faceless corporation.” I love that Wyffels ad. It leads to another meaning of More Than A Number. When you call Wyffels you talk with a person who takes pride in their work. You don’t just get a recorder asking you to choose from a long list of options and with no choices. You’ll always get someone to talk to who knows you are More Than A Number.
As you get to know Wyffels Hybrids, you’ll notice the difference. Yes, I work for Wyffels Hybrids, but when you work for Bill and Bob Wyffels, you get to provide input and shape the direction of the company. I’ve routinely been asked what I think and we’ve had some colorful conversations over ideas- it’s brutally honest truth. So as another of our ads states, “Come see what we’re building, right here in the Corn Belt.” Experience what it’s like to be More Than A Number.
