WELCOME TO THE DIRT
12/16/2011 5:58PM By Jeff Hartz
I have great news. We are now offering all our seed corn with a new blog. No extra charge.
I know this is a big deal and holds value for corn growers because, well, our young hot shot Digital Media Manager told me so. She said we needed to do it because we’re different. Which just about got this little idea killed before the first word was ever considered. There are tons of great blogs all over our industry. I even follow a few. Do we really need another?
So I’m a little cynical because, well, that’s what marketing people are. Or should be. Most of us have seen so many “we have to do this” ideas that the smell of an “everyone is doing it” or “this is can't-miss” rationale makes us cringe like we’ve just seen a limit down corn market text.
But when push came to shove, she won. She eventually came up with something that stopped my serial dismissals. We would write this blog each week because this company is filled with people who have unique passion and perspective which have no good outlet today. And that passion and those perspectives have value.
Now, I’m not sure what value this particular post provides, but the job today is more or less just to introduce the thing to you. Regardless, she has a point.
This place, Wyffels Hybrids, is filled to the hilt with a group of people that care more about the people they serve than I have ever seen. And there is incredible knowledge, light years of experience and perspectives as straight and true as mile long corn rows inside this place. It is unique. It does have value. And we take it so much for granted that we usually don’t think to share it. It’s just the way we work. We ain’t all that flashy.
But there is substance sunk far deeper into the ground than you’ll find just about anywhere else you can do business in this industry.
I’ll be the first to admit, you can’t buy a doughnut with all that talk. It doesn’t necessarily mean we have better hybrids than anyone else, or that we’ll make you more money. But it’s the backbone of our effort to do both. And given the choice, aren’t these the kind of people you’d rather work with anyway?
So, I figure our young hot shot might be on to something. And to make sure you get candid thoughts that are worth something, we assembled a cast of employees not likely to be scared of many topics. Which may make all this a little bit more fun than our chipper Digital Media Manager bargained for. But don’t worry. If it all goes south, we’ll still be having a little bit of fun with those stodgy old print ads.
Welcome to The Dirt. We’ll tell you what we think. And you can tell us what you think. Just send us your comments. If they’re intelligent, well written and add to the discussion, we may even post them. If not, well, we can do that by ourselves.
