Last updated: 07/01/2025
Wyffels Hybrids (“Wyffels,” “we,” “us,” or “our”) is committed to protecting your privacy. This privacy policy (“Policy”) describes how we collect, use, disclose and safeguard your Personal Data when you visit our website https://www.wyffels.com/ (“Site”) or otherwise interact with our products and services.
We may modify this Policy at any time in our discretion. All changes will be effective immediately upon posting to the Site.
If you are a resident of nebraska, please see the “nebraska privacy rights” section below for additional terms that apply to you.
Cookies and other tracking technologies (adtech)
We use cookies and other tracking technologies, including third-party tracking technologies (“adtech”) on or in connection with our site. We use adtech to collect and perform data analytics regarding visits to our site, to understand how users interact with our site, and to serve targeted advertising.
I. What is personal data?
For purposes of this Policy, “Personal Data” means information that alone or in combination identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. Personal Data excludes publicly available information and aggregated or deidentified consumer information.
II. Categories of personal data we collect
We collect the following categories of Personal Data:
| Contact Information | Full name, phone number, mailing address, billing address, Internet Protocol Address (“IP Address”), and email address. |
|---|---|
| Customer Records | Name, address, phone number, and payment information used to make purchases. |
| Commercial Information | Records of products or services you purchased, received, or considered, other purchasing history, and invoices. |
| Internet Activity | Internet or other electronic network activity information, including, but not limited to, information regarding your interaction with an internet website, application, or advertisement. |
| Geolocation Data | City, state, zip code, and country (based on IP Address). |
| Employment Information | Professional or employment-related information that you provide when you apply for a position with us. |
| Education Information | Education-related information, including information you provide when you apply for a position with us. |
III. How we collect personal data
Information You Provide to Us
We collect Personal Data directly from you. For example, we may collect Personal Data when you contact us.
Information We Collect From you Automatically
We may collect certain information about you automatically when you use our Site, such as your IP address, mobile carrier, and other device identifiers that are automatically assigned to your computer or device when you access the Internet.
Information from Third Parties
We may collect Personal Data about you from third parties in a variety of ways, including, without limitation from:
- Social Media Platforms – We may receive Personal Data about you from social media platforms owned or operated by third parties where we maintain a social media account or where you otherwise interact with us or share our content.
- Service Providers – We may receive Personal Data about you from our third party service providers such as our webhosting provider.
- Targeted Advertising and Analytics Providers – We may receive Personal Data about you from third parties that facilitate the delivery of our targeted advertisements, promotions, and offers, as well as third parties whose products we use to analyze our Site, including web beacons, cookies, clear gifs and pixel tags.
- Merchandise Vendor – We may receive certain Personal Data about you from our merchandise vendor when you purchase merchandise through the store on our Site.
IV. How We Use and Process Your Personal Data
We use information that we collect about you or that you provide to us, including any Personal Data, for a variety of business reasons, including:
- Customer Service and Communications – We may use Personal Data to: (1) provide customer service and support; (2) respond to your requests for information; and (3) administer surveys or otherwise obtain feedback from you.
- Business Purposes – We may use Personal Data for business purposes that include, without limitation: (1) carrying out our obligations and enforcing our rights arising from any contracts we have entered into, including, without limitation, any contracts between you and us; (2) research and development; (3) conducting statistical or demographic analysis; (4) preventing fraud; (5) administering surveys and obtaining feedback; (6) assessing the success of our marketing and advertising campaigns; and (7) other business purposes permitted under applicable law.
- Marketing Purposes – We may use Personal Data to advertise and market to you, including notifying you about special promotions, opportunities, offers, and events through calls, emails, text messages or other means.
- Targeted Advertising – We may use Personal Data to provide interest-based/targeted/online behavioral remarketing across multiple websites (e.g., through an ad network after you leaves our Site).
- Law Enforcement/Legal Purposes – We may use Personal Data to cooperate with law enforcement or for other legal purposes, including to: (1) comply with legal and regulatory requirements; (2) cooperate with law enforcement or other governmental agencies for the purposes of investigations, public safety, or matters of public importance where we are legally required to do so or believe that disclosure of Personal Data is necessary or appropriate to protect the public interest; and (3) protect and defend against legal actions or claims.
V. Disclosing personal data to third parties
We may disclose or share your Personal Data as follows:
| With Whom We Disclose Personal Data | Purpose for Disclosing | Category of Personal Data |
|---|---|---|
| Service Providers |
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| Marketing, Advertising, and Analytics Vendors |
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| Government and Law Enforcement |
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| Professional Advisors |
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| New Owners |
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VI. De-identified/aggregated data
We may aggregate or de-identify Personal Data we collect through our Site and otherwise in connection with our operations. For example, we may aggregate Personal Data to calculate the percentage of visitors to our Site in a particular zip code. Once information or data has been de-identified and aggregated, such data is no longer Personal Data. We may use or share such de-identified and aggregated data for any legal purpose at our sole discretion. We will not attempt to re-identify data that has been de-identified and aggregated.
VII. Text messages
If you have provided us with your cell phone number and prior express consent, we, or third parties acting on our behalf, may send marketing/promotional messages - including texts and calls made using an automatic telephone dialing system or pre-recorded or artificial voice messages - related to our services to the number you provided. Text and data rates may apply.
Opting-Out. You can opt out from receiving future marketing text messages at any time by replying STOP to any text messages you receive from us or by contacting us at [email protected].
- You can also reply HELP for help.
Once you opt out, we may send one additional confirmation text message stating that you have opted out of receiving automated text messages from us.
VIII. Tools we use
We use AdTech in addition to location features that are connected to your use of our Site to automatically collect information used to improve our Site and conduct our operations. The AdTech we use includes cookies, web beacons, pixel tags, and other technologies (“Cookies”). Cookies include small files, such as text files, which are saved onto your computer or device when you use our Site. These can either be “session” Cookies or “persistent” Cookies. Session Cookies exist only for so long as you are visiting a website and are typically deleted when you exit your web browser. Persistent Cookies remain on your computer or device until their predetermined expiration date unless they are deleted before then. Additionally, each time you visit a website that has implemented a persistent Cookie, that persistent Cookie is renewed and remains active until its predetermined expiration date unless deleted before then.
We use AdTech to gather more information about how our Site is used, learn whether you are a repeat visitor to our Site, personalize advertising, obtain valuable data and statistics about the usage and effectiveness of our Site, and help us provide an enjoyable, personalized and innovative online experience for you. We may combine information gathered from AdTech with other Personal Data.
Generally, the type of information we collect through AdTech is specific to your computer or other device and includes the IP address, date and time the device accessed our Site, what parts of our Site were visited, your internet service provider, the device ID number, approximate geographic location, browser type, the websites you visit before and after coming to our Site, and whether the web pages requested were delivered successfully.
Analytics AdTech
We use certain AdTech on our Site to learn more about how visitors navigate and view content on our Site (“Analytics AdTech”). Analytics AdTech provide us with analytical information that we use to improve our Site, make sure it is easy to use, and conduct our operations. The Analytics AdTech we use on our Site include the following:
- HubSpot Analytics – HubSpot Analytics is a web tool that assists us in understanding how our Site is used. HubSpot Analytics utilizes various tracking technologies to generate information we select about your use of our Site, which may include information about websites or online services visited before a device accesses our Site, metrics about the performance of our Site, and information about how devices access our Site. That information will be transmitted directly to and stored by HubSpot. The information will be used for the purposes of evaluating use of our Site for our use and providing further services relating to activity on, and usage of, our Site. You can learn more about HubSpot’s practices with respect to information collected through HubSpot Analytics by reviewing their privacy policy, available at https://legal.hubspot.com/privacy-policy.
- Google Analytics – Google Analytics is a web analytics service provided by Google, Inc. (“Google”), to assist us in understanding how our Site is used. Google Analytics will place cookies on your computer or mobile device that will generate information that we select about your use of the Site, including your computer’s or mobile device’s IP address. That information will be transmitted directly to and stored by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser. Please note that by doing so, you may not be able to use the full functionality of our Site. The use of cookies by Google Analytics is covered by Google’s privacy policy, available at https://policies.google.com/privacy. Google allows you to opt out of Google Analytics. You may opt-out by visiting https://tools.google.com/dlpage/gaoptout.
- Facebook Connect – We use Facebook Connect to provide analytics on the success of our advertising campaigns. For more information about Facebook's privacy practices, please refer to their privacy policy, available at https://www.facebook.com/about/privacy. To opt out, please visit https://www.facebook.com/ads/preferences.
Interest Based Advertising
We use certain AdTech on our Site that enable us, ad networks, and other third parties to serve customized email and interest-based advertisements to you (“Interest Based Advertising AdTech”). Interest Based Advertising AdTech is used to serve ads based on your prior visits to our websites and your other internet activity, such as your visits to other websites. Ad networks and other third parties may place and store additional Interest Based Advertising AdTech on the devices you use to access our websites and collect information including your browsing behavior, referring sites, and your response to advertisements. The Interest Based Advertising AdTech we use on our websites include the following:
- HubSpot Ads – HubSpot Ads is a tool that assists us in creating, managing, and optimizing advertising campaigns across various platforms, such as Google Ads and LinkedIn Ads. The information collected by the HubSpot Ads tool will be transmitted directly to and stored by HubSpot. The information will be used for our marketing purposes. You can learn more about HubSpot’s practices with respect to information collected through HubSpot Ads by reviewing their privacy policy.
- TradeDesk – TradeDesk is an online demand-side platform that provides buying tools for digital media buyers. We use the TradeDesk pixel to track performance and derive insights for media investments made. For more information about TradeDesk’s privacy practices, please refer to their privacy policy.
- Google Analytics’ Advertising Features. We have enabled and implemented the following Google Analytics Advertising Features: Advertising Reporting Features, Remarketing, Demographics and Interests Reports, and Integration with Google Ads. To opt out of remarketing advertising provided through Google, to customize your ad preferences, or to limit Google’s collection or use this information, visit Google’s Safety Center and Google’s Ad Settings and follow Google’s personalized ad opt-out instructions. Opting out will not affect your use of the Site.
Marketing AdTech
We use certain AdTech on our Site that enable us to analyze the results of our marketing efforts and other interactions with individuals (“Marketing AdTech”). Marketing AdTech provide us with analytical information that we use to improve our marketing efforts and conduct our Operations. The Marketing AdTech we use on our websites include the following:
- HubSpot Forms – HubSpot Forms is a tool that allows our websites to display forms to gather information you wish to share for the purpose of contacting us to request information. The information collected by the HubSpot Forms tool will be transmitted directly to and stored by HubSpot. We use the information collected through the HubSpot Forms tool to communicate with you and identify user preferences based on your interactions with the online portions of our Operations. You can learn more about HubSpot’s practices with respect to information collected through HubSpot Forms by reviewing their privacy policy.
IX. How to manage your personal data
We recognize that you may want to limit how your Personal Data is collected, used, and shared. We offer several choices with respect to how we collect or use your Personal Data, including:
- Opting Out of Email Marketing – You can opt-out of receiving marketing and other promotional email communications we send you by following the unsubscribe instructions contained in most email messages from us. Your unsubscribe request or email preference changes will be processed promptly, though this process may take several days. During that processing period, you may receive additional marketing and other promotional emails from us. Please note, opting out of these communications will only apply to marketing and other promotional emails and will not apply to any email or other communications we send to you for non-marketing purposes, including, but not limited to, emails and other communications about your access to or use of the services.
- Opting Out of Targeted Advertising – If you wish to limit third-party advertising, you can visit the National Advertising Initiative Consumer Opt-Out page and the Digital Advertising Alliance’s Consumer Choice Tool. In addition, the electronic device you use to visit the Site may offer additional privacy settings; please see the device settings for details. Please note that even if you opt-out of receiving interest-based advertising, you will still receive advertisements, but they will be more general in nature.
- Update Your Browser Settings – If you wish to limit or opt out of third-party advertising, the Options/Settings section of most internet browsers will tell you how to manage cookies and other technologies that may be uploaded to your device, including how to disable such technologies. You can disable our Cookies, or all Cookies, through your browser settings, but please note that disabling cookies may impact some of the features of our Site and prevent them from operating as intended. You can learn more about Cookies, including how to see what Cookies have been uploaded to your device and how to manage and delete them, by visiting All About Cookies.
- Additional Rights for Residents of California – If you are a California resident, under California’s Shine the Light Law (California Civil Code Section 1798.83) you have the right to request the following information regarding our disclosure of your Personal Data to third parties for direct marketing purposes: (1) the categories of Personal Data we disclosed to third parties for their direct marketing purposes during the preceding calendar year; (2) the names and addresses of the third parties that received the information; and (3) if the nature of the third party’s business cannot be determined from their name, examples of the products or services they marketed. This information may be provided in a standardized form that is not specific to you. You are permitted to obtain this information from us once a year, free of charge. To make such a request, please submit your request in writing to:
Wyffels Hybrids
Attn: CA Privacy Rights Request
13344 U.S. Highway 6
Geneseo, IL 61254-8487
X. Third party platforms and other websites
Third Party Websites
Our Site may link to, or be linked to, websites not owned or controlled by us. We are not responsible for the privacy policies or practices of any third party or any third party websites. This Policy does not apply to any third party websites or to any Personal Data that you may provide to third parties. You should read the privacy policy for each website that you visit.
Social Media
We are active on social media, including Facebook, Instagram, TikTok, LinkedIn, Threads, BlueSky and X (“Social Media”).
The Site allows you to connect and share data with Social Media. These features may require us to use cookies, plug-ins, and APIs provided by such Social Media companies to facilitate those communications and features. The Site may also use advertising networks and services offered by Social Media companies to deliver advertising content. Use of these services requires the applicable Social Media company to implement cookies or pixel tags to deliver ads to you while you access the Site.
Anything you post on Social Media is public information and will not be treated confidentially. We may post (or re-post) on the Site and our Social Media pages any comments or content that you post on our Social Media pages.
Your use of Social Media is governed by the privacy policies and terms of the third parties that own and operate those websites and not by this Policy. We encourage you to review those policies and terms before using any Social Media features provided through our Site or third-party websites.
XI. Security of personal data
We are committed to protecting the security of your Personal Data. We use commercially reasonable safeguards to maintain the security and privacy of your Personal Data. Nevertheless, when disclosing Personal Data, you should remain mindful that there is an inherent risk in the transmission of information via the Internet. Although we take precautions to protect against the risk of unauthorized access to your Personal Data, we cannot guarantee the security of any information, including your Personal Data, that you disclose.
XII. Children’s privacy
We do not target or direct our Site at children under the age of 18. If we learn that we have collected the Personal Data of anyone under the age of 18, we will take appropriate steps to delete this information. If you are a parent or guardian of someone under the age of 18 and discover that your child has submitted Personal Data to us, please contact us at [email protected]. We will make reasonable efforts to remove such information from our databases.
XIII. Nebraska privacy rights
The terms in this section are only applicable to Nebraska residents.
Subject to exceptions permitted by applicable laws and verification of your identity, if you live in Nebraska, you may exercise the following rights with regard to your Personal Data.
Right to Know. You have a right to request that we disclose whether we are processing your Personal Data and to access your Personal Data.
Right to Delete. You have the right to request that we delete any of your Personal Data that we collected from you and retain. Once we receive and verify your request, we will delete (and direct our service providers to delete) your Personal Data from our records, unless an exception to this right applies.
Right to Correct. You have the right to request that we correct inaccurate Personal Data that we collect about you. If we receive a verifiable request, we will consider it, taking into account the nature of the Personal Data and the purposes of the processing of the Personal Data. We may request that you provide us with documentation that is relevant to your request.
Please note, we may choose to delete the contested Personal Data as an alternative to correcting it if doing so would not negatively impact you or you consent to our deletion.
Right to Opt-Out. You have a right to opt-out of the processing of your Personal Data for (i) targeted advertising; (ii) the sale of Personal Data; or (iii) profiling in furtherance of a decision that produces a legal or similarly significant effect.
Exercising Your Rights
To exercise your rights described in this Policy, you or a person that you authorize to act on your behalf may make a request related to your Personal Data. See the section titled "Using an Authorized Agent" for more information. A parent or legal guardian may make a request on behalf of their child.
Verifiable Consumer Request. You must provide sufficient information to allow us to reasonably verify you are the person about whom we collected Personal Data, and you must describe your request with sufficient detail to allow us to properly understand, evaluate, and respond to your request.
When we receive your request to exercise your rights, we will: (a) acknowledge receipt of your request; (b) try to match the information you provide in making the request with information we already maintain about you; (c) if required to verify your identity, we may ask you to provide additional information, including Personal Data; and (d) consider various factors when determining how to verify your identity, such as the sensitivity and value of the data, the risk of harm, the likelihood of fraud, etc.
We will only use Personal Data we collect during the verification process for the purpose of verifying your identity. If you maintain an account with us, we may use that account to respond to your request and/or verify your identity. If we are unable to verify your identity as required by applicable laws and regulations, we will decline to comply with your request, and let you know why.
When We Will Respond To Your Request. We will try to respond to your request within 45 days. If we require additional time, we will inform you of the reason and extension period. For data portability requests, we will select a format to provide your Personal Data to you. We may charge a fee to process or respond to your request if it is excessive, repetitive, or manifestly unfounded.
Appeals. If we deny your request, you have the right to appeal. To do so, submit a request to us using the contact information in the “Submit Your Requests To” section within 60 days of your receipt of our denial.
We will acknowledge your appeal when we receive it. Within 45 days, we will inform you in writing whether we have reconsidered your request or declined to do so. We will also provide an explanation of our decision.
You may appeal this denial to the Nebraska Attorney General’s Office at AGO Data Privacy Complaint Form : AGO - Attorney General's Office.
Submit Your Requests To:
Wyffels Hybrids
Attn: Nebraska Privacy Rights Request
13344 U.S. Highway 6
Geneseo, IL 61254-8487
Contact Us
If you have any questions about this Policy, please contact us by sending an email to [email protected].